Friday, January 24, 2014

Causality, Uncertainty & Actionability in Analytics

My January Column @All Analytics.

In analytics, it's much easier to "fish" for correlations and try to explain them post-hoc than to develop mutually exclusive hypotheses up-front and test empirically which one holds.Only the second approach is scientific, though, hence my skepticism about the hype of business analytics as "data science."
Read it all. (And please comment there, not here).

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