Wednesday, July 30, 2014

Big Data & Analytics: Table Interpretations

My July Post @All Analytics

When, for analytical purposes, you combine data extracted from database tables whose real-world meaning you don't know, you're asking for trouble. The meaning, after all, isn't in the tables. Rather, the meaning is contained in the business rules on the basis of which the tables were designed and which are approximated in the database with integrity constraints. Interpreting results on the basis of just visual inspection of the tables therefore involves guesswork and is almost certain to be wrong.

Read it all. (And please comment there, not here)


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