From: DR

To: Editor

Date: Feb 1 2005

 

Genesis Technical Process Inc., the world's leading provider and innovator of light steel framing building solutions, is searching for a proficient Database Developer to assist us in our next phase of

growth. Our solution is comprised of a unique building process names Genesis. This technology allows us to engineer, pre-fabricate and manufacture light steel structural framing for residential and commercial building projects. Our solution provides builders with a superior alternative to wood framing, faster construction and much better quality to customers.

 

This is a key position and the major duties would include:

·   Graphic Designing

·   Site Photography & Photo Library maintenance

·   Press Releases

·   PowerPoint Presentations

·   Brochure Design & Layout

·   Other duties as assigned/required

 

A through knowledge of HTML, CSS, Java Script, Front Page, PowerPoint, Photoshop, Flash, Acrobat, and Coral Draw

 

I wrote this company a nice letter and explained that they really weren't looking for a Database Administrator - maybe a Marketing Administrator, a creative person— or something—anything but a DBA.

 

They just reposted.

 

People who don't know what they are selling -- selling to people who are clueless about what they are buying. That is the state of the industry.

 

To: Human resources

Subject: Re: Database Developer

 

Dear HR,

 

I do not think you are looking for a Database Developer. Perhaps you should re-run this as a "Media Relations", "Desktop Publishing" or "Graphic Arts and Media" person. - all with admin experience by the look of it.

 

A database developer would design a system that typically holds textual information about your company - (bill of materials, parts lists, inventory accounting etc.) -- although modern databases can hold graphical information - this is normally an organizational function - not a creative or editing function..

 

Now by the look of it you may want this person to work with a database designer - and eventually a developer to organize and store this on a computer function your primary need seems to be for someone with commercial art and marketing material design experience.

 

Hope this helps. :-)

 

If you need any further clarification feel free to call me.

 

 

Ed. Comment: None necessary.

 

 

Posted: 3/18/05